Today, too many people are putting too much faith in “silver bullet” automation software. They blast out impersonal, irrelevant, templated sales pitches, failing to communicate with the recipient on their level or in their language.
Too much focus is placed on collecting a huge number of connections, who typically just sit idly in your databases or get annoyed by hollow sales engagement attempts.
There are two clear dangers in automating or taking a one-size-fits-all approach to lead generation.
Firstly, you turn your potential leads off. People are smart. They KNOW when the message was not written for them personally. They can tell when it’s been cut and pasted from a template or sent a bot. And they don’t like it.
Secondly, this approach destroys YOUR reputation, which will cost you thousands and thousands of dollars
a year in lost revenue.
Instead of learning silver-bullet, flavor-of-the-day strategies that if you’re lucky may work for a month, employ a timeless business-growth strategy that always has been and always will be effective:
Building powerful, profitable relationships that lead to REVENUE.
If people feel like they know, like and trust you, doing business with you will simply make sense to them.
In the modern world, you build relationships using modern tools - and the obvious choice for such a tool
is right in front of you.
LinkedIn is the social media platform that was specifically built for business. Yet, most people never get beyond collecting connections there.
Maybe you own an established business and are finding your old lead generation strategies aren’t effective anymore.
Or maybe the current global climate has had a massive impact on the way you do business.
Perhaps you’re just starting out, knowing you have a great B2B product or service, but lead generation, sales and marketing feel like a foreign language to you…
Either way, there’s no need to worry.
Because with the right tool and the right system, building relationships and growing your business and bottom line become a simple matter of process.