Dear Fellow LinkedIn User,
The promise of digital marketing and lead generation is enormous. You can generate more leads and get more clients without ever having to leave your desk. In some cases, you can do it while you sleep.
The reality is not that simple.
What worked before isn’t working now. New algorithms, shifting social dynamics, even geopolitical tides make generating sales online a moving target.
Too much focus is placed on collecting connections, who typically just sit idly in your databases or get annoyed by hollow sales engagement attempts.